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The public perception of personal training is often very far from the modern reality. While most people still think of celebrity personal training, and the more glamorous end of the business, the reality is that it has become an increasingly well regulated field, with highly qualified professionals offering a range of more technical services far removed from the public image of dumbbells and sweat.

Personal training can encompass areas including:

  • Biomechanical Assessment
  • Programme Design
  • Personal training with Vibration Equipment

However, what these have in common with all areas of personal training is that they involve a basic process of meeting with clients, assessing their needs, and designing a programme to help them meet their goals.

What professionals have available today is an increasingly sophisticated range of options to offer their clients, and a far greater range of people seeking their services.

Clients now include all age groups, including children, plus those with a wide range of specialist needs. What this means is that those working in the field have to train and seek qualification in specialist areas, allowing them to better meet the needs of their clients.

At the same time, the old skills, such as establishing rapport with clients, remain as important as ever - perhaps even more so in an increasingly competitive environment.

By focusing on the basics, such as good customer service, while simultaneously embracing new skills and training, exercise professionals can ensure that they meet their customers' needs and position themselves effectively in the marketplace.

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